PII Promotional Items Marketing, Employee Recognition Promotional Gifts
Promotional Items, Inc.™ invites you to review our top three tips for promotional items marketing and
employee recognition promotional gifts.
Successful promotional marketing plans absolutely must incorporate the use of promotional items in the marketing plan.
Brochures and business cards are fine but an imprinted promotional item will be actually used daily by the recipient.
The desired end of the day result of promotional items marketing is to obtain business and brand awareness.
Utilizing a combination of proper promotional products selection, imprinting and distribution are the key.
High achieving, productive employees are difficult to hire and even harder to keep employed. Establishment of
recognition, appreciation or safety accomplishment programs are crucial to overall business development.
Employees are to be procured, marketed and maintained with the same degree devoted to customers.
Exceed your company corporate needs for productivity by fulfilling employees need for recognition.
Fulfill both needs by recognizing achievement and showing appreciation with promotional gifts.
This page has been updated retaining traditional promotional ideas while transcending into the second decade of the 21st century.
If you require assistance in selecting or setting up your promotional items or promotional gifts programs, please contact us.
Thank you for your Business.
Promotional Items, Inc.™
the right choice for business today!
1. Plan Ahead for your Promotions or Appreciation Programs and Execute
The early bird still gets the worm. Start today on all of your marketing promotions, trade shows and employee appreciation.
Decide on and order your products or gifts without procrastination. By doing so you will not be let down with the all too
familiar "We are out of stock on that promotional item" nor be hit with rush charges or expedited shipping cost.
"The best idea is the one that actually was started and finished". Time to get to work. Plan and Execute.
2. Promotional Items Selection and Business Promotional Marketing Strategies
Everyone enjoys receiving a promotional item, product or gift for a giveaway, if it is of a true value to the recipient.
Make certain you select promotional items, products or gifts that will be of definite use to the person(s) to whom
they will be distributed. The "What's New and Trendy Giveaway" isn't always universally appreciated. Neither is
a promotional product that is not appropriate for a given marketing promotion or trade show special event.
When in doubt of what promotional products to select, revert to what is called "Tried and True" for promotions.
Example One:
Promotional pens and sticky notes are acceptable for promotional marketing and giveaways at trade shows.
Distributing a pens and sticky notes is a way to maximize the value of a tried and true marketing strategy.
Example Two:
Promotional laptop computer bags along with a printed flash drives are appropriate for corporate gifts.
Company executives will receive and use both gift items considering your thoughtfulness to their position.
It is nice explore something new, but always make certain the promotional item is of value to whom it is given.
In business marketing, items used in the office, preferable at the desk workstation are of the highest value.
This will ensure your company logo as well as contact information are in use or in front of customers daily.
Do you make only one initial visit to a prospect, client, customer and expect them to do business with you forever?
Of course not & if you don't keep up the contact with your customers, you can bet the competition definitely will!
A marketing strategy employed by our company is to use a "Tiered Selection" of promotional items and gifts.
This would ideally include general distribution products suitable for mailings and in making initial sales calls.
Next, select-purchase-distribute 2nd, 3rd and 4th tier items of increasing value therefore increasing
contact volume and resulting business appreciation loyalty by those customers of your company.
Begin by targeting your "Top 25" customers, then "Top 50", then "Top 100". Receiving regular
reminders as well as "face time" are an unbeatable combination for higher customer relations.
Business customer loyalty, sales and therefore revenues can only increase, year after year.
In this day of national and global trade and services an email is nice, but long after that email is read and
deleted promotional items or gifts will continue to remind your customers that you truly value their business.
3. Employee Recognition and Safety Award Programs using Promotional Gifts: Goal, Plan, Success
Employee recognition plays a critical part in the overall success of a company. Whether it is increasing corporate sales and
productivity on a continuing basis, or safety awareness, recognition pays high dividends to the companies who set goals,
plan a way to achieve the goal so that they may successfully attain that goal, then "Share the Pie" with the employees.
Whether it is sales, productivity or safety awareness program management begin by setting a realistic goal.
Next decide upon the promotional gift item that is appropriate for recognizing achievement of the first goal.
Purchase the recognition promotional gifts to fulfill full program participation without any procrastination.
Have an "awareness" meeting so that all individuals in the company will participate, build enthusiasm.
Outline in detail what is to be accomplished, including the reward for meeting or exceeding the goal.
Upon meeting the goal, announce a "Success Meeting" along with refreshments for all employees.
At the meeting, call each employee forward present the gift thanking them for accomplishment.
Now the best part, continued program participation resulting in continued company success.
After all gifts are presented, announce a new "Next up to bat" goal while success is fresh.
Expound your full confidence in the employees to come up with a way to attain the goal.
Instruct your managers to gather ideas from each department for a strategy meeting.
At the end of the day you will have room full of "Einstein's" feeling worthy and very
confident in their abilities to meet the next goal. Make no mistake, this works.
Feeling worthy, up to the task will reinforce productive and safe employees.
Utilize a "Tiered" structure of promotional gifts for an ongoing program.
Continue this procedure on an indefinite basis to create definite profit.
A note for the corporate CFO:
The resulting rise in sales, productivity and or safety will more than offset the cost of the program.
Additionally, a useful promotional gift will far outlast a small cash bonus and is less expensive.
Three Wisdoms for a truly successful company to live by:
"Let everyone hold the trophy". • "Do right by those who do right". • "Remember everyone at Christmas, for Christ remembered you".